D. come DESIGN

Industrial Design is a strategic problem-solving process that drives innovation, builds business success, and leads to a better quality of life through innovative products, systems, services, and experiences.

Industrial Design is a strategic problem-solving process that drives innovation, builds business success, and leads to a better quality of life through innovative products, systems, services, and experiences. Industrial Design bridges the gap between what is and what’s possible. It is a trans-disciplinary profession that harnesses creativity to resolve problems and co-create solutions with the intent of making a product, system, service, experience or a business, better. At its heart, Industrial Design provides a more optimistic way of looking at the future by reframing problems as opportunities. It links innovation, technology, research, business, and customers to provide new value and competitive advantage across economic, social, and environmental spheres.

Official definition of Industrial Design – 2015 Gwangju

Industrial Designers place the human in the centre of the process.

They acquire a deep understanding of user needs through empathy and apply a pragmatic, user-centric problem-solving process to design products, systems, services, and experiences.

They are strategic stakeholders in the innovation process and are uniquely positioned to bridge varied professional disciplines and business interests. They value the economic, social, and environmental impact of their work and their contribution towards co-creating a better quality of life.

World Design Organization

Il Product Design può essere definito come la progettazione dell’aspetto di un prodotto, dove per prodotto si intende un’ampia varietà di oggetti, materiali o immateriali. Il ruolo addetto a questo tipo di lavoro è quello del designer, quindi il significato di designer è “ideatore e progettatore”.
Se parliamo di Industrial Design ci stiamo riferendo all’estetica, ergonomia e funzionalità di oggetti che verranno prodotti industrialmente.

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